Forums » Grassroots Motorsports » Reader Demographics? 1 2 3

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  March 1, 2010 3:29 p.m. Adrian_Thompson HalfDork

  Staff, what are the average demographics of the magazine readers? I know that periodically you send out surveys, I've filled them in at least a couple of times over the last however many years it's been. I'm sure the absolute breakdown is a closely guarded secret that allows you to hone the magazine and stay a step ahead of the competition, what competition I'm not sure to me your occupy a unique position in the market place. But can you give us broad brush feel? Age, income, # of cars, do they compete, do they modify them etc.

  The reason I ask is I'm absolutely positive that the population who regularly posts here is on average slightly more hard core grass roots (in the low $$ big bang/$ DIY approach) than the general magazine reader.

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  March 1, 2010 3:32 p.m. Wally SuperDork

  Most of us are overweight men who live through our computers to escape the dark room we hide from reality in. And we don't usually wear pants. I think. I like to assume everyone is like me.

  A little stupid goes a long way

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  March 1, 2010 3:39 p.m. cghstang Reader

  I recall seeing a Grassroots-produced PDF geared towards advertisers that had the kind of info you're looking for Adrian.

  Edit: hidden at the bottom of every page- http://grassrootsmotorsports.com/media/files/2010-grm-media-kit.pdf

  The info pertinent to your query is on the left side of page 2.

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  March 1, 2010 3:42 p.m. John Brown SuperDork

  I am with Lord Waldemont, I have an awesome blue screen sunburn from falling asleep in front of my computer and having windoze crash.

  Internationally known as The Brown Stig

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  March 1, 2010 3:52 p.m. Dr. Hess SuperDork

  • Over 80% of our readers own 3 or more cars.

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  March 1, 2010 3:53 p.m. Raze HalfDork

  Reposted from the media kit:

  • Every member of NASA (National Auto Sport Association) gets Grassroots Motorsports.

  • A recent SCCA Membership Survey ranked GRM the No. 1 most read magazine by SCCA members!

  • Over 80% of Grassroots Motorsports readers actively compete in sanctioned motorsports.

  • Young, but not too young: Our readers are in their 30s (median age 34.9), established and spending money on their passion. In fact 87% have an annual income over $75,000, and 31% have an annual income over $125,000!

  • A full 89% of Grassroots Motorsports readers claim to have bought products advertised in the magazine in the past year!

  • Over 80% of our readers own 3 or more cars.

  • Over 80% are considering purchasing a new car in the next year.

  • Over 95% do their own maintenance and repairs.

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  March 1, 2010 4:00 p.m. Jensenman SuperDork

  But how many of us wear no pants at our computers? Besides Wally and I, that is? Come to think of it, he and I share a birthday too.

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  March 1, 2010 4:07 p.m. cwh SuperDork

  Now I am seriously considering advertising in the mag. Have never done any form of general population advertising, but with this crowd I don't worry too much about it. Watch out for it. CCTV for the masses!!

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  March 1, 2010 4:18 p.m. WilD Reader

  Raze wrote: Young, but not too young: Our readers are in their 30s (median age 34.9), established and spending money on their passion. In fact 87% have an annual income over $75,000, and 31% have an annual income over $125,000!

  Wow, thats a young, rich crowd.

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  March 1, 2010 4:30 p.m. 93celicaGT2 SuperDork

  ^Seriously... Looks like i've got another 10 years to get up to that level, though.

  1992 Celica GT (FSP), 1993 Ford Escort GT (HS), 1990 Mazda MX6 GT Turbo (13.27@118mph)

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  March 1, 2010 5:20 p.m. GregTivo HalfDork

  Raze wrote: Reposted from the media kit: • Every member of NASA (National Auto Sport Association) gets Grassroots Motorsports whether they like it or not . • A recent SCCA Membership Survey ranked GRM the No. 1 most read thing by SCCA members ( second was the SCCA rules book ! • Over 80% of Grassroots Motorsports readers actively compete in sanctioned motorsports the other 20% live in the South . • Young, but not too young: Our readers are in their 30s (median age 34.9), established and spending money on their passion. In fact 87% have an annual income over $75,000 and not all of them are shrimpers , and 31% have an annual income over $125,000! (which explains the rigs which tow around the <$2000 cars ) • A full 89% of Grassroots Motorsports readers claim to have bought products advertised in the magazine in the past year! ( and advertisers appear to have bought it, ha! ) • Over 80% of our readers own 3 or more cars. ( atleast 1 of which runs...most of the time ) • Over 80% are considering purchasing a new car in the next year. ( "new"?? I'm sorry, they must have meant "another") • Over 95% do their own maintenance and repairs.

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  March 1, 2010 6:12 p.m. f86sabjf Reader

  wow i'm bringing the avg down. Sorry i'll try and do better

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  March 1, 2010 6:17 p.m. maroon92 SuperDork

  when does the survey usually go out? I always love to offer my help with demographics.

  plus this is probably the only survey where I am not an outlier. I just did a media survey, and I am probably the only one replying to it that watched all 18 hours of Daytona 24 hour coverage.

  "there is no horrible way to win, there is only winning" -Jean Pierre Sarti

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  March 1, 2010 6:19 p.m. DeadSkunk Reader

  34.9 years old and 31% over $125K. I'm accepting donations folks !

  '99 Miata,'03 CooperS,'91 GTI 16V, '96 Astro

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  March 1, 2010 6:41 p.m. jwdmotorsports Dork

  I'm not too old but at least 87% of you jerks make more money than me.

  www.facebook.com/teamdixonracing

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  March 1, 2010 6:45 p.m. Toyman01 Dork

  Too old, too poor, and too lazy. I don't even change the oil in anything other than the Abomination and the RX-7. I guess it's a good thing I didn't fill out one.

  The best argument against democracy is a five-minute conversation with the average voter. - Winston Churchill

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  March 1, 2010 6:53 p.m. unevolved Reader

  When do I get my $125K/yr?

  Texas A&M Racing

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  March 1, 2010 6:56 p.m. Teh E36 M3 Reader

  When you get off the computer and go to work.

  Just kidding.

  Sort of.

  The artist previously known as Brust

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  March 1, 2010 7:38 p.m. Keith SuperDork

  You can find the media kits for most magazines online. It's fascinating reading and great for confirming/disproving your stereotypes. Check out the difference between Classic and GRM owners, for example. Then check out a pilot magazine and an import tuner mag

  The GRM forum is not indicative of the GRM readership as a whole.

  Square left in 50 caution ocean!

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  March 1, 2010 8:09 p.m. Per Schroeder Technical Editor/Advertising Director

  The surveys go out every two years. We are starting to think about our survey that will go out later in 2010. If you're interested in advertising, you can email me at per@grassrootsmotorsports.com

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  March 1, 2010 8:14 p.m. Raze HalfDork

  Keith wrote: You can find the media kits for most magazines online. It's fascinating reading and great for confirming/disproving your stereotypes. Check out the difference between Classic and GRM owners, for example. Then check out a pilot magazine and an import tuner mag The GRM forum is not indicative of the GRM readership as a whole.

  Thanks for reminding me, I need to subscribe to Classic Motorsports as well, I'm sending in my 3 year check to GRM tomorrow, If i'd realized earlier I would have only done a 2 year (so i could keep getting tshirts sooner ) and pay a little extra for a magazine that's well worth it...

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  March 1, 2010 9:45 p.m. Wonkothesane New Reader

  I can't afford to subscribe to classic motorsports... I explained to Tom in a survey he sent me, "I subscribe to Grassroots, subscribing to Classic would be like a crack addict subscribing to 'Different types of rare and expensive crack quarterly.' "

  That said, where is my 125k? At least I have a few years to work on that, though...

  Anyone know how to get an extra $100k in their budget? :)

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  March 1, 2010 9:49 p.m. unevolved Reader

  Teh E36 M3 wrote: When you get off the computer and go to work. Just kidding. Sort of.

  That's strangely applicable right now, I've got a fluid mechanics exam in the morning.

  Texas A&M Racing

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  March 1, 2010 10:02 p.m. EricM Dork

  I am a 13%er

  http://crushedcones.blogspot.com

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  March 1, 2010 10:11 p.m. 4eyes Reader

  Dr. Hess wrote: • Over 80% of our readers own 3 or more cars.

  I've got 80% of three cars, does that count ?

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